Wednesday 23 July 2014

Android One – Poised To Enter the Market With A Bang

Google recently announced ‘Android One’ at the Google IO 2014 event. During this event Sundar Pichai, SVP at google, presented a sample smart phone, ‘A Micromax Android One device’. 

What is Android One? This is the latest design reference platform on the block, and it is engineered to allow Smartphone developers, build the best products easily and economically.  This platform is a boon for smaller Smartphone manufacturing companies, as now they can deliver an unsurpassed android experience to their users. It is also possible to customize the apps and design distinct features, so as to build a separate and a unique brand identity. Definitely a win-win situation; for Google, Smartphone manufacturers and the buyers - alike.

Three Key Reasons That Will Catapult Google’s ‘Android One’ to Success

Best Value For That Much Price

Low-end Smartphones do not pack in the same features as a hi-end Smartphone, however with Android One; it will be possible to combine the best of all worlds when it comes to a Smartphone. If you can get everything that, a high-end handset offers at a price tag of just $100, this is definitely a runaway deal. Google has strategically targeted a huge, in fact a humongous market consisting of people in the developing countries who always scout for the best value products.

Pure Android Experience

Google has ensured that even low-end devices can run its software well. The Android One program will follow the same logic as the Nexus and Google play edition devices, and will offer a pure android experience. Now this has many benefits to offer and one of the most important benefits is that, it will be very easy and fast to get Android OS Updates. Smartphone’s that have an Android One platform will get all the software updates from Google and will also get a full list of applications from play Auto-installs.

Essential Functions Sans The Frills

If you are looking for dramatic features, a magnificent screen display, a speed processor that is faster than lightening, insane resolutions and miraculous battery life, then you will be disappointed.

However, the Micromax Android One device, presented at the event had all the essential functions like – Dual SIM support, Micro SD card slots, FM Radio etc neatly packed in. Besides, the Android One also beautifully supported the 4.5” display of the Micromax device.

With Android One, Google has made a big shift, from the way it has handled android in the past. Expectations are high, and the new platform has the potential to deliver the best performance within the price limit that is set.

The reference platform for low budget handsets, is pitched as a great alternative to expensive Smartphones, and will definitely help Google scale up the popularity charts.

Manufacturers like Micromax and Motorola cater to a huge market for low-end handsets in developing countries. These low-end hardware manufacturers will definitely utilize the potential of Android One. Essentially, to offer lucrative deals, which people who look for a low end, low prized and well featured android phone; cannot resist.  

For more information about Android Application Development please visit at 

http://www.crispycodes.com/mobile/android-app-development.php


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