Augmented Concentration on Mobility Solutions Gives Added Advantage to IT Companies

Enterprise mobility has grown far more than just a wireless enablement of your Web site, intranet and related business processes. Now it is all about leveraging smart hand held devices and tablets to spur technological innovations that give power to uninterrupted change. Enterprises are working hard to overcome organizational and technological challenged to yield operational benefits that can be achieved.

Global wireless infrastructure and the exponential growth of smart mobile devices have enabled businesses to control mobility in a completely new array. Inspired by workforce virtualization, enterprises that were quick in adapting considerably boosted their efficiency by embracing wireless operations. Now, enterprises are cracking the codes to enhanced business value by empowering mobility for innovation, and they are transforming the industries rather than the other way round scenarios few years back.

Can The Growing Emphasis on Mobility Solutions Give a New life to IT Companies in Terms of Revenue Growth? 

It is observed that most of the IT companies along with consultancy firms are bellicosely getting into mobility solutions. This can be a game changer if targeted at the right segment. India is the third fastest growing application market in the world.

As per 2013 research report by Edelweiss Securities Ltd, “mobile banking has turned up to be one of the most state-of-the-art products in the financial services industry.” It is anticipated that Indian players will continue to play a crucial role in-house or by acquisition to capture market share. Clients not only want support for mounting requisites on mobile-enabled solutions, but also require productivity enhancement, transparency in data security, new avenues for revenue streams and expected return on their investments.

According to Steve Cardell, President of enterprise services and diversified industries, “Mobility is one of key drivers at the prominent IT Company and the company expects its global mobile business to expand by 40-50% yearly for next couple of years.” He further added “We can do great work at the back end, but if we can’t develop highly intuitive mobile interfaces, the whole thing falls down.

Mobile is…an enabler for the rest of the work we do,” Furthermore, as per NASSCOM, companies globally are expected to spend about $140 billion on mobility by the year 2020. He further added “We are more focused on financial services due to the fact that this is where we see the big demand - mobile apps to get an account, for payments, and for banks to push offerings. Financial service providers roughly account for 40% of the UK economy,”

HCL has been utilizing mobility innovation lab in London, where the company generates and hosts worldwide mobile solutions focusing on areas encompassing financial services, retail and telecom. With the help of next-generation apps ranging from utilities enable users to control the central heating system in their homes - change and set the temperatures and turn off lights off or on if the devices are connected with the app when they are out on the road – to telecom solutions comprising of apps that can link phone bills of users to their contact lists and tell them how much they are spending on each of the contacts.

Retail is another area of concentration as one can see a lot of big shops now turning online, making it mandatory for us to make that appropriate connect between online stores and actual shops and make it work out in the minds of our clients.

It has been found according to a survey conducted by research firm Offshore Insights that top 2,000 companies in the world will spend 15-16% of their IT services/outsourcing budgets on SMAC (social, mobile, analytics, and cloud) and India will export $15 billion worth of SMAC software and services in the fiscal year 2017. 

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